The Hops for the Day beer project aims to shift how we approach mental health in the beverage industry by #CraftingTheConversation around mental health. It is a call to empower breweries to use their platforms to smash the stigma surrounding mental health and remind everyone IT’S OK NOT TO BE OK®.
Through education, outreach, and distribution of our physical resources, we can continue to break the silence in the beer industry.
In 2021, Hope For The Day was able to foster relationships with 204 breweries in 5 different countries across the world in our first ever Craft Beer project. This year, we are looking to increase our impact even more.
Empower your brewery to #CraftTheConversation around the importance of mental health in your community, get educated, and let others know that IT’S OK NOT TO BE OK®.
Brew With Us
Participating breweries will be equipped with:
The HOPS FOR THE DAY IPA base recipe created by Roadmap Brewing.
Partially customizable label templates.
A Hope for the Day Resource Package containing IT’S OK NOT TO BE OK wristbands, Resource Cards containing nationally vetted mental health resources, and coasters to share with your brewery staff and community.
The opportunity to schedule virtual or physical sessions of our signature mental health education programming: The Things We Don’t Say.
Promotional graphics, social media assets, and suggested marketing materials created by Hope for the Day.
A discount code to use on our US store.
Discounts on ingredients and labels by our project partners Hollingberry & Son Inc, Community Cultures Yeast Lab and Blue Label Packaging Co.
These items, like this project’s initiative, are the start of a conversation. We welcome you to use this project as a starting point to tell your own story. The message this beer carries is as important as the beverage itself. We want you to do what you do best, however you do it.
Find A Participating Brewery Near You!
Project Partners:
Roadmap Brewing Co, our Founding Partner, developed the Hops for the Day base recipe and continues to help us bridge the gap between mental health and the craft beer industry with this project.
Blue Label Packaging Co. is printing labels for FREE for participating breweries, just pay shipping costs.
Hollingbery & Son Hops is offering discounts on Hops used for this recipe for participating breweries.
Community Cultures Yeast Lab is offering discounts on yeast used for this recipe for participating breweries.
BSG is offering malts and grains at a discount for participating breweries.
We don’t have all the answers, but we’re hoping this FAQ can provide some insight as to why this conversation is important.
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Some might be thinking this is an unlikely partnership, which is fair. This isn’t a combination you see promoted often, but we see that as an opportunity to bring the conversation about mental health into spaces that it wasn’t in before.
We seek to meet people where they’re at, and for some, that means we need to meet them at the bar they visit when they’ve had a tough day and don’t know where else to turn for comfort. Some people aren’t as open or comfortable with speaking to a therapist or counselor. Starting the conversation at breweries can be a safe space for some to open up about what might be going on in their lives.
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Starting the conversation is the first step. To continue that conversation, people can turn to the mental health resources that are printed on the label of the beer or participate in one of Hope for the Day’s mental health education workshops.
One of those resources on the label is the Hope for the Day Resource Compass, a tool used to help find resources and services available in your area. The Resource Compass includes mental health services, general healthcare, food security, housing, and more.
Our education offerings, including The Things We Don’t Say | Parts 1 & 2, are another way to continue the discussion of mental health and self-care. The Things We Don’t Say - Identity & Orientation and Project R.E.D. Team also continues the discussion and focuses on the intersection of specific communities and mental health.
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Yes! Mental health conversations belong in every industry, community, and space. Everyone has mental health, and some people need more support. By breaking down the stigma around mental health conversations, we can work to make sure that resources are available to those who need them when they need them.
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In the pursuit to destigmatize mental health, we must acknowledge that ALL stories about mental health challenges are valid and deserving of recognition. Alcohol plays a part in many people’s stories, and to simply ignore that side of one’s struggle would be to ignore part of who they are.
Instead of avoiding these important conversations in the alcohol industry, we should embrace these discussions and maybe even save someone’s life.
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We support you! We’re glad that you are making the choice that is the best for you and your mental health.
Breweries can also choose to brew a non-alcoholic version of the beer.
This campaign is NOT meant to encourage people to consume alcohol if they choose not to. This campaign is meant to bring the conversation about mental health into breweries and to their customers so they can all have access to mental health resources.
Get Educated
Hope For The Day is a non-profit movement empowering the conversation on proactive suicide prevention through mental health education.
The Things We Don't Say | Part 1 is a one hour presentation created by Hope For The Day as an entry level conversation on Peer-to-Peer proactive suicide prevention, providing language and tools to take action on our personal mental health and be supportive to peers in our community. By talking about the things we don’t say, we can make them the things we do say.
Register for a free one hour workshop today, or let us know if you’d like to schedule a session just for your staff!
To read Full Terms + Conditions of this project click here. If you have questions, please Contact Us.
