During National Suicide Prevention Week (September 10th to September 16th), participating breweries will name a special beer, "988" in honor of the National Suicide & Crisis Lifeline number. This Initiative aims to spark conversations, promote understanding, and encourage individuals to ask about the number when they see it on a menu or can.

Hope for the Day will be providing accessible resources and education programming to breweries nationwide who have signed on to take a step towards starting the conversation in their communities. Together we can break the silence around mental health and let individuals know that IT'S OK NOT TO BE OK^®.